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Transcript

Practice Your Elevator Pitch

.... Or at least have one!

Hey everyone, I have recently focused my energy on my new role as an executive advisor and career coach. This is after taking some time off after selling my business and doing a lot of inner work on “what I really want.” I decided I wanted to be of service and to help people get unstuck in their careers, deals, and lives.

I am an experienced executive and have had really different chapters to my career spanning entrepreneurship, manufacturing, branding, consumer products, action sports and automotive, financial services, and tech. With this background, I consider myself a subject matter expert in business and I help people make career pivots as well as close deals that launch their career (fundraising or exits). I am not a therapist nor an HR person. I am a “been there/done that” founder and ceo of my own company that I launched and sold; as well as c-suite executive in a half dozen other deals.

Back to the elevator pitch, I encourage you to have two parts of your pitch and let’s start with the recipient end first : think about who you’re talking to and what would be a reasonable ask and then think of an efficient short-hand version of what you’re looking for. This has to be brief and not salesy, but more matter-of-fact. The salesy part comes in when you go for the close like, “would you like to learn more or did I give you enough information for you to make that introduction for me?”

Let me know what questions you have or if you’d like to hear another video on a pitch for a deal.

Again, having the audience in mind is really critical. You don’t pitch a deal to an investor the same way you would to your seat mate in a commercial aircraft. Keep it short. Keep it real. Keep it focused on your audience.

Carry on!

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